Def Leppard unveils mobile extras for summer run
print
email
With the start of their summer road trip just two weeks away, arena rockers Def Leppard have announced an interactive component to the North American trek.
The tour, which kicks off June 23 in Camden, NJ, alongside Poison and Cheap Trick , will allow fans the opportunity to access free Def Leppard content with their cell phones. Using Rockzimity, a marketing system based on the Bluetooth and Wi-Fi features of mobile devices, fans can access album-art wallpapers, video clips and voice-tones featuring members of the band.
"These unique fan interactions provide relevant, engaging opportunities for our fans," frontman Joe Elliott stated in a press release. "Def Leppard is committed to delivering a one of a kind artist-to-fan experience."
The interactive marketing technique will be used throughout the North American outing, which is slated to hit 40 cities from coast to coast through the final performance Sept. 6 in Devore, CA.
Along with standard tickets, several shows have Extreme VIP Meet & Greet packages available with proceeds benefiting the Raven Drum Foundation--a nonprofit that serves, educates and empowers veterans and people in crisis through the power of the drum--and other programs offered to active-duty military and their families, according to the band's website.
Def Leppard released its most recent album, "Songs From Sparkle Lounge," last spring. The record, which marks the group's 10th studio set, debuted at No. 5 on The Billboard 200.
June 2009
23 - Camden, NJ - Susquehanna Bank Center
25 - Cuyahoga Falls, OH - Blossom Music Center
26 - Darien Center, NY - Darien Lake Performing Arts Center
28 - Scranton, PA - Toyota Pavilion at Montage Mountain
30 - Mansfield, MA - Comcast Center
July 2009
1 - Holmdel, NJ - PNC Bank Arts Center
3 - Saratoga Springs, NY - Saratoga Performing Arts Center
4 - Toronto, Ontario - The Molson Amphitheatre
7 - Hartford, CT - New England Dodge Music Center
8 - Wantagh, NY - Nikon at Jones Beach Theater
10 - Burgettstown, PA - Post-Gazette Pavilion
11 - Virginia Beach, VA - Verizon Wireless Virginia Beach Amphitheater
12 - Bristow, VA - Nissan Pavilion at Stone Ridge
15 - Cincinnati, OH - Riverbend Music Center
17 - Tinley Park, IL - First Midwest Bank Amphitheatre
18 - Milwaukee, WI - Marcus Amphitheater
20 - Maryland Heights, MO - Verizon Wireless Amphitheater St. Louis
21 - Kansas City, MO - Sprint Center
23 - Noblesville, IN - Verizon Wireless Music Center
24 - Clarkston, MI - DTE Energy Music Theatre
August 2009
7 - Raleigh, NC - Time Warner Cable Music Pavilion
8 - Charlotte, NC - Verizon Wireless Amphitheatre
10 - Nashville, TN - Sommet Center
11 - Pelham, AL - Verizon Wireless Center Birmingham
13 - West Palm Beach, FL - Cruzan Amphitheatre
14 - Tampa, FL - Ford Amphitheatre at State Fairgrounds
15 - Atlanta, GA - Lakewood Amphitheatre
18 - New Orleans, LA - New Orleans Arena
19 - The Woodlands, TX - The Cynthia Woods Mitchell Pavilion
21 - Dallas, TX - Superpages.com Center
22 - Tulsa, OK - BOK Center
24 - Englewood, CO - Fiddler's Green Amphitheatre
25 - Salt Lake City, UT - Usana Amphitheatre
28 - Albuquerque, NM - Journal Pavilion
29 - Phoenix, AZ - Cricket Wireless Pavilion
30 - Irvine, CA - Verizon Wireless Amphitheater
September 2009
2 - Mountain View, CA - Shoreline Amphitheatre
3 - Wheatland, CA - Sleep Train Amphitheatre
5 - Las Vegas, NV - MGM Grand Garden Arena
6 - Devore, CA - San Manuel Amphitheater
Poison tickets at Ticketmaster
Poison ringtones at ThumbplayDef Leppard cancels third leg of tour [October 2009]
Weekend Ticketing: Bob Dylan, David Cook, Def Leppard & Cheap Trick, Cranberries, Mannheim Steamroller [October 2009]
Weekend Ticketing: Bruce Springsteen, Daughtry, KISS, Def Leppard & Cheap Trick, R. Kelly [September 2009]
Def Leppard, Cheap Trick plot fall arena run [September 2009]
New Releases, June 23: Pete Yorn, The Mars Volta, Cheap Trick [June 2009]
Cheap Trick to bring 'Sgt. Pepper' to Las Vegas [June 2009]
